The INHORGENTA TREND FACTORY is set to host a special event in London on October 1, 2024, at the iconic Goldsmiths' Hall. Known for its reputation as a leading global jewellery and watch industry platform, this event will offer a comprehensive preview of the upcoming INHORGENTA trade show, slated for February 21-24, 2025, in Munich.
The TREND FACTORY event will go beyond a simple preview—it will be a key gathering for industry experts and leaders, offering valuable insights into the future of retail while spotlighting innovations to transform the jewellery and watch sectors. Attendees can look forward to in-depth discussions and presentations centred on retail advancements and the rising influence of social media within the jewellery industry.
Stefanie Maendlein, Event Director of INHORGENTA, will headline the event. She will open with a preview of the February 2025 edition, highlighting key themes of the trade show, particularly the shifting retail landscape, technology-driven innovations, and the sustainability trends that are gaining momentum in the market.
Presentations on the German Jewellery and Watches Market
One of the focal points of the event will be a deep dive into the German jewellery and watches retail market. This presentation will provide valuable insights into consumer behaviour patterns, industry growth trends, and the challenges facing retailers in one of Europe’s most significant jewellery markets. Attendees will learn about the strategies employed by German retailers to stay ahead in a competitive environment, as well as how these lessons can be applied globally.
Panel Discussion: The Future of Social Media Marketing in Jewellery
Social media has become an essential tool for the jewellery industry, not just for marketing but for brand building, customer engagement, and sales. A key panel at the TREND FACTORY event will explore the future of social media marketing in jewellery, with experts discussing the most effective platforms, content strategies, and the importance of influencer collaborations. They will also touch upon how trends like short-form video content and direct-to-consumer models are reshaping how brands connect with their audiences.
Discussion on the Future of Retail
Moderated by David Brough, Editor of Jewellery Outlook, the roundtable discussion will feature leading voices from independent UK retail stores. The conversation will focus on the challenges and opportunities faced by retailers as they adapt to the rapidly changing landscape of e-commerce, digital retailing, and in-store experiences. Expect insights into consumer preferences post-pandemic, the integration of new technologies like augmented reality, and the increasing demand for personalised shopping experiences.
Innovation will be a key focus at this year's INHORGENTA TREND FACTORY, highlighting the importance of integrating cutting-edge technologies and new business strategies into the jewellery industry. Representatives from leading organizations are expected to discuss the latest advancements in areas such as digital retailing, personalised shopping experiences, and the growing influence of artificial intelligence. These insights will guide businesses in adapting to a market that is increasingly driven by tech-savvy consumers and data-driven approaches.
This edition of the TREND FACTORY emphasises the need to stay connected and informed in an industry that is rapidly evolving through innovation and changing consumer dynamics.
Author: Shohista Turdiyeva
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