Japan Jewellery Week, highlighted by the International Jewellery Tokyo Autumn (IJT Autumn), is one of the most highly anticipated events in Asia’s jewellery market. This annual gathering in October brings together #industry professionals, brands, and buyers from across Japan and around the world. Renowned for its focus on quality, exclusivity, and trends, Japan Jewellery Week celebrates both traditional craftsmanship and contemporary innovation, making it a pivotal moment for the luxury market in Japan and beyond.
The IJT Shows: A Trifecta of Trade Events
Organized by Reed Exhibitions Japan, the IJT series spans three major events each year: IJT in January, IJK in May, and IJT Autumn in October. These international trade shows have grown over 36 years into Japan’s largest and most important purchasing events. With each show strategically timed to align with Japan’s peak sales seasons, the IJT series serves as a one-stop sourcing solution for jewellery retailers, wholesalers, designers, and consumers.
From fine jewellery and designer pieces to a variety of loose stones and materials, Japan Jewellery Week is a marketplace that welcomes all facets of the industry. With an average of 53,000 buyers attending, IJT plays an instrumental role in shaping trends, facilitating business meetings, and expanding the market reach of brands.
Japan’s Jewel Market: A Global Leader in Luxury
Japan stands out as the world’s third-largest jewellery market, surpassed only by China and the United States. This achievement speaks to Japan’s robust economic performance and growing luxury consumption. In 2024, the Japanese jewellery market is anticipated to exceed JPY 1,000 billion, highlighting its appeal and significance to the global industry. Contributing to this growth are the positive economic sentiments driven by rising stock prices, particularly as the Nikkei Stock Average hit an all-time high in 2023. Increased purchasing power and consumer demand have been fueled by these favorable economic conditions, positioning Japan as a top player in the luxury market.
Who Attends IJT?
Jewellery Week is a magnet for high-powered buyers from various sectors, including major retailers, department stores, select shops, wholesalers, importers, and designers. Beyond Japan, international buyers make up more than 20% of attendees, emphasizing Japan’s role as a regional hub for luxury and fashion. Japan’s diverse consumer base, from traditional collectors to younger, trend-savvy individuals, makes this event essential for brands seeking new market opportunities and broader exposure.
Why Japan Jewellery Week Matters
One reason IJT continues to be a must-attend event is its impact on sales and reputation for exhibitors. Year after year, over 86% of participating companies return due to their satisfaction with the business results. The IJT series provides exposure, business meetings, and a platform to showcase collections in a market renowned for its discerning consumers and penchant for luxury.
Post-COVID Recovery and Luxury Boom
Japan’s luxury market has seen a post-pandemic revival. With the easing of restrictions, more consumers are visiting department stores and retail hubs, fueling an increase in luxury purchases. This recovery reflects not only a return to normalcy but also a growing enthusiasm for personal style, self-expression, and unique pieces of jewellery. IJT is expected to continue riding this wave of growth, offering a platform for both established brands and emerging designers.
IJT Autumn: The Grand Finale
Held in October, IJT Autumn wraps up the year’s trade events and offers an exceptional opportunity for brands to showcase their collections ahead of the holiday season. The autumn show is recognized for its curated selection of high-end jewellery, unique gemstones, and the latest design trends, making it a must-visit for buyers preparing for the festive period.
Japan’s Rising Influence in the Jewellery Industry
With its robust economic growth, dynamic consumer base, and reputation for quality, Japan Jewellery Week offers a compelling glimpse into the future of the global jewellery industry. As the world’s leading brands gather in Tokyo each year, Japan’s influence and its commitment to both tradition and innovation shine brightly on the global stage.
Author: Shohista Turdiyeva
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