Very Peri: The Calm in the Chaos - Pantone's 2022 Color of the year

“The Pantone colour of the year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer," said Laurie Pressman, vice president of the Pantone Color Institute.

Pantone has created a new colour for the first time in the history of its Pantone Color of the Year educational colour program reflecting the global innovation and transformation that's taking place today. Colour was recognised as a critical form of communication, a way of expressing, affecting ideas, emotions, engaging and connecting by our society. This new red-violet infused blue hue highlights the expansive possibilities that lay before us. The Year forecasts a brand new colour with Very Peri. Encircling the qualities of the blues, yet at the same time with its Violet Red undertone Pantone 17-3938 Very Peri displays a spritely, ecstatic attitude & charismatic presence that encourages audacious creativity & imagination. As we are living in Transformative times Pantone 17-3938 Very Peri is a symbol of the global zeitgeist of the moment & the transformation we are going through. Pantone 17-3938 Very Peri exhibit the fusion of modern life but colour trends in the digital world & being manifested in the physical world. Pantone Very Peri, the colour of the year 2022 is a Lilac shade & periwinkle plants confer a calm sense during a chaotic time. Pantone 17-3938 Very Peri is a colour that will give us hope as we enter an unpredictable year. Pantone's President Laurie Pressman, describes Very Peri as a dynamic periwinkle blue hue with violet-red that combines the faithfulness of blue with great spirit & exhilaration of red, symbolizes inventiveness, ignite creativity. Pantone Colour of the Year selection process experts at the Pantone Colour Institute straightens the world looking as new colour influences highlights from the entertainment industry to fashion & jewellery industry by creating new & energetic vibes, creating tonal pieces.